Combine the safety and control of direct-publisher transactions with the audience-targeting efficiency of programmatic buying to deliver better viewability, engagement, contextual relevance, and overall brand safety.
Tailor buying criteria to best meet campaign objectives – customize parameters by audience interest, content verticals, creative formats, ad placements and viewability.
Gain first look at premium placements, audiences and domains, all at a pre-determined rate.
Increase ad relevancy and positive brand association by targeting or blocking content at the page, category or sentiment level.
Ensure viewability and quality supply with predictive technology solutions designed to minimize waste, increase ROI and protect your brand.
PulsePoint's holistic approach ensures that campaigns are delivered to audiences within relevant, brand safe contextual environments. Quality ratings are based upon an analysis of overall effectiveness assessing viewability, fraud, engagement, domain masking, network & inventory scores in compliance with recognized industry standards.
We personally vet every new partner to ensure they adhere to our standards.
Domain-level site list(s) are dynamically matched against Global Black & White lists 24/7.
Proprietary traffic quality filters that scan and block "suspicious traffic traits."
Proprietary and third party tools to block certain categories of content.
Key word sentiment blocking - positive or negative.
Sophisticated detection and blocking of malicious code.