Programmatic can get complicated, but as in life, a few clear rules of thumb can steer you in the right direction… in most situations.
This guide will teach buyers, sellers, and everyone in-between how to navigate this quickly-moving industry and take advantage of the options out there
-- What your latency says about you
-- Why diversifying inventory sources matters
-- How to get in good with PMPs
-- How to stay sane in this programmatic age
Download PulsePoint’s guide to programmatic etiquette to learn to be a proper advertiser or publisher.