MEET DARLINE.

WHY DO YOU LOVE WORKING AT PULSEPOINT?

The advertising marketplace is transforming and the shift into RTB is evident by the huge increase in year over year spend and it’s expected to continue to grow exponentially. With its proprietary data platform, Pulsepoint is uniquely positioned to marry brands with target audiences at scale. I joined to be part of that success story.

What was the first job you ever had?

High school Camp Counselor.

What is your all-time favorite advertisement?

Nike. Just Do It.

DARLINE JEAN

COO

Darline Jean is the Chief Operating Officer for PulsePoint, responsible for shaping product strategy focused on enhancing the company’s premium programmatic and content marketing solutions. Before joining PulsePoint, Darline was President and Chief Executive Officer of The About Group where she was responsible for the strategic direction of the business unit of The New York Times Company that includes About.com, CalorieCount.com and ConsumerSearch.com. During her tenure as President and CEO, she significantly increased the company’s revenue and led the sale of About.com from The New York Times Company to IAC in 2013. Darline has also held the title of Chief Operating Officer of About.com and Senior Vice President, Chief Financial Officer of the About Group. 

Prior to The About Group, Darline held various financial leadership positions with Thomson Media, a division of Thomson Financial. She began her career with Saatchi & Saatchi Advertising in New York. 

Darline received an M.B.A. with a dual concentration in accounting and finance from Long Island University and received a B.S. degree in business and psychology from The State University of New York at Stony Brook. She is also an active board member of the Step Up Women’s Network