Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the top 3 tips for a better programmatic (RTB) strategy.
Kristina: What trends are you seeing in the online space through the first half of 2014?
Darline Jean, COO, PulsePoint: Last year, brand advertisers were hesitant to embrace these new technologies. Today, programmatic advertising solutions are enabling more brands to leverage sophisticated data targeting and streamline buying practices. As a direct result we're seeing an increase in programmatic ad budgets by leading brands and agencies - this new investment is enabling them to hit a sweet spot of efficiency and efficacy. In the next three years we expect programmatic buying to continue to grow exponentially.
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