News

Top 3 Tips to Implement Better RTB Strategy

BizReport

BizReport
July 7, 2014

Programmatic advertising, which automates the buying and selling of ads, is beginning to push ad buying according to one expert. In fact, this year many believe programmatic offerings will see a substantial lift for online brands. One expert offers the top 3 tips for a better programmatic (RTB) strategy.

Kristina: What trends are you seeing in the online space through the first half of 2014?

Darline Jean, COO, PulsePoint: Last year, brand advertisers were hesitant to embrace these new technologies. Today, programmatic advertising solutions are enabling more brands to leverage sophisticated data targeting and streamline buying practices. As a direct result we're seeing an increase in programmatic ad budgets by leading brands and agencies - this new investment is enabling them to hit a sweet spot of efficiency and efficacy. In the next three years we expect programmatic buying to continue to grow exponentially.

To view the full article, click here: http://www.bizreport.com/2014/07/top-3-tips-to-implement-better-rtb-strategy.html

VIEW now

Supercharge your content marketing

Request a Demo

Recommended READING

SIGN UP FOR INSIGHTS IN YOUR INBOX

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form

News & Insights