These companies voluntarily agree to be certified against QAG guidelines, providing greater brand safety assurances that ads will not appear next to content that they decide is inappropriate. For more information on the Trustworthy Accountability Group (TAG) Quality Assurance Guidelines, which were created by the IAB and subsequently transferred to TAG, click here.
Certification can be obtained at two different tiers: self-certification and independent validation certification. A company has the option to choose one tier or the other. The selected method is recorded and displayed on the TAG website below and a different logo is issued to those obtaining the independent validation certification to indicate their higher level of certification.
The following companies are certified under the TAG Quality Assurance Guidelines 2.0 Initiative:
Independent Validation Tier
Amobee (formerly Adconion Direct)
Gamut (formerly Cox Digital Solutions)
Index Exchange (formerly Casale Media)
The following companies are currently pending certification under the TAG Quality Assurance Guidelines 2.0 Initiative:
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