LONDON--(BUSINESS WIRE)--PulsePoint Inc., a next generation advertising technology platform, announced today their partnership with Zulu5, an online advertising monitoring and insights company, to strengthen PulsePoint’s multi-layer inventory quality tech stack across Europe. PulsePoint will integrate Zulu5’s Brand Guard technology, which provides an in-ad, crawler-based solution that detects and instantly blocks domains with offensive content across UK, French and German inventory. While the ANA has predicted the cost of ad fraud on advertisers to decrease this year – from £6.5 billion in 2014 to £4 billion in 2015 – it still remains a top concern for marketers and publishers alike.
This is the latest partnership between PulsePoint and leading third party brand safety vendors, including advertising intelligence provider, Integral Ad Science and fraud prevention provider, Pixalate, which has ranked PulsePoint in its’ Top 10 Global Seller Trust Index for inventory quality. These partnerships offer solutions that, when combined with PulsePoint’s existing Impression Quality Index™ proprietary brand safety and quality filtering algorithms, create an unparalleled inventory screening and blocking process within the programmatic ecosystem.
“As our platform continues to grow in global scale, we’re committed to raising the bar when it comes to ensuring inventory quality and creating a safe environment for brands,” said Darline Jean, COO of PulsePoint. “By integrating PulsePoint’s proprietary technology with leading partner solutions, we’ve created some of the most advanced inventory quality filters on the market.”
“We’re excited for the opportunity to help PulsePoint scale their commitment to inventory quality throughout Europe with our new brand safety technology,” said Andreas Gysler, Managing Director and Co-Founder, Zulu5. “We enable PulsePoint to get valuable insights and blocking intel by screening blacklisted sites, analyzing ad delivery chains that can lead to questionable inventory, and exposing illegal iFrame embeds and referrer fakes in real-time.”
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