PulsePoint, a leading provider of next generation programmatic and content marketing solutions, today announced that AlwaysOn has selected the company as an OnMedia Top 100 company. PulsePoint’s proprietary technology platform focuses on merging programmatic and content marketing, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. This announcement follows PulsePoint being named a 2014 Global 250 Top Private Company by AlwaysOn. PulsePoint CEO, Sloan Gaon, was also recently named one of the Top 15 People to Watch in Advertising in New York by the leading publication and “voice of the alley,” AlleyWatch.
The company’s global advertising technology platform processes over 125 billion ad transactions per month, and 1.2 terabytes of data every day, making PulsePoint the largest independent platform of its size with integrated content marketing capabilities. Since 2011, the company has seen a 142% Compound Annual Growth Rate (CAGR) of its programmatic business, including a year-over-year growth rate of over 100%.
“We are thrilled to be named as an OnMedia Top 100 Company among other top companies in the industry,” said Sloan Gaon, CEO of PulsePoint. “We believe PulsePoint was selected because of its innovative approach to programmatic advertising and content marketing by helping brands to better engage with the right consumers across any screen in real time. Our growing team of industry leaders and innovators continue to position PulsePoint at the forefront of advertising technology. I look forward to seeing how the industry continues to shift with the amount of growth, investment, and attention it has been receiving,” Gaon added.
PulsePoint was selected as an OnMedia 100 company from hundreds of technology companies, nominated by investors, bankers, journalists and industry insiders. PulsePoint joins other programmatic technology giants on the list of winning companies for this year, including AppNexus, MediaMath and Turn. Criteria used by the AlwaysOn editorial team to determine the winners include innovation, market potential, commercialization, stakeholder value and media buzz. A full list of the OnMedia Top 100 winners can be found on the AlwaysOn website here. PulsePoint will be honored at the 8th annual OnMedia 2014 at NASDAQ OMX in New York on September 15th.
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.
Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers and advertisers like no other media brand.
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