PulsePoint Continues to Develop New Solutions that Merge Programmatic and Content Marketing to Push the Ad Tech Industry Forward
New York, NY (August 15, 2014) – PulsePoint, Inc., a next generation advertising technology platform focused on merging programmatic technology and content marketing, has been chosen by AlwaysOn as one of their Global 250 Top Private Companies – an award given to the most promising private companies in the Internet media, advertising and commerce sectors.
The AlwaysOn editorial team, partners and industry experts identified the best private tech startups in order to determine who made the 2014 Global 250 Top Private Companies list. AlwaysOn believes that this year’s Global 250 winners represent leadership in global innovation, developing software and hardware solutions that are ushering in a new era of global prosperity.
“This announcement comes at a time when the advertising industry is undergoing a fundamental shift and experiencing huge growth,” said Sloan Gaon, CEO of PulsePoint. “We are honored to be recognized by AlwaysOn as a Global 250 Top Private Company.”
PulsePoint’s global advertising technology platform processes over 110 billion ad transactions per month and 2 billion terabytes of data daily, making it the largest independent programmatic platform with integrated content marketing capabilities.
The company has seen a 142% Compound Annual Growth Rate (CAGR) of its programmatic business since 2011, including a 2013-2014 year-over-year growth rate of 101%. PulsePoint is profitable, with 85% revenue growth last year and nearly 100% growth projected for this year.
“We believe PulsePoint was selected because we offer a unique, powerful solution that helps brands engage the right consumers at scale by fusing the efficiency of programmatic technology with the engagement of content marketing,” Gaon ended.
PulsePoint joins other B2B and B2C technology giants on the list of winning companies for this year, including DropBox, Pinterest, Buzzfeed and Evernote.
A full list of the Global 250 Top Private Companies winners can be found on the AlwaysOn website here.
PulsePoint™ is a next-gen advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.
Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn's mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers and advertisers like no other media brand.
Tiffany Guarnaccia for PulsePoint
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