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Programmatic Sellers vs. Buyers: Who's More Hooked On Mobile?

eMarketer

eMarketer
April 20, 2015

Marketers are excited about mobile programmatic, but based on recent research, sellers are further ahead when it comes to adoption. No matter which side’s more advanced, one thing’s for sure: Inventory and spending are exploding.

Research released in March 2015 by PulsePoint showed explosive growth in mobile inventory and spending worldwide on one part of programmatic: real-time bidding (RTB) ads.

See more at: http://www.emarketer.com/Article/Programmatic-Sellers-vs-Buyers-Whos-More-Hooked-On-Mobile/1012374

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