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Is header bidding a long-term strategy, or short-term fix?

M&M Global

September 26, 2016

One of the hotly-discussed innovations at Dmexco 2016 was ‘header bidding’, a technology which promises to unify advertiser demand for publishers, and help them to boost digital ad revenues. M&M Global teamed up with PulsePoint to gather some programmatic experts, to help answer key questions around this year’s trending topic.

Featuring contributions from:- 

Ben Hancock, global head of programmatic trading, CNN International

Emily Palmer, head of programmatic, EMEA, Thomson Reuters

Gareth Shaw, vice president, programmatic operations EMEA, PulsePoint

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