One of the hotly-discussed innovations at Dmexco 2016 was ‘header bidding’, a technology which promises to unify advertiser demand for publishers, and help them to boost digital ad revenues. M&M Global teamed up with PulsePoint to gather some programmatic experts, to help answer key questions around this year’s trending topic.
Featuring contributions from:-
Ben Hancock, global head of programmatic trading, CNN International
Emily Palmer, head of programmatic, EMEA, Thomson Reuters
Gareth Shaw, vice president, programmatic operations EMEA, PulsePoint
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form