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How to Make Programmatic More Creative - brands, agencies and suppliers offer tips

The Drum

The Drum
January 29, 2015

Programmatic trading has evolved to the stage where it needs buy-in from the creative agencies if it is to develop its full potential and be viewed as a dynamic creative canvas in its own right. Brands such as Moneysupermarket, Shell, GlaxosmithKline, agencies including Havas, and various suppliers have all offered tips on how the advertising industry can move the method of trading on.

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