Thought Leadership

From Pen to Programmatic: The Animated Life of Native Ads

Digiday
October 26, 2015

Ever wonder how a native ad comes to life, wends its way through the programmatic pipelines and ends up nestled right there in-feed amidst the content on your screen? Sure you did. Take a peek at this animated infographic to learn the biography of a native ad, start to finish. Understanding the mysteries of programmatic doesn't come any easier or clearer than this

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