PulsePoint, a startup offering tools for automated ad-buying and selling, announced today that it has hired Darline Jean as its chief operating officer. Jean spent the past decade at About.com, which she joined as vice president of finance in 2003. She also served as the company’s chief finance officer and chief operating officer before becoming president and CEO in September 2011. During her tenure as chief executive, The New York Times Company sold About.com to IAC for $300 million. (Jean left shortly after.) The company says that her role will include growing PulsePoint’s real-time bidding business in the United States and Europe. “Darline is someone who understands the importance of investing in talent and fostering growth and innovation within a company,” said CEO Sloan Gaon in the hiring release. “Given her professional trajectory, and her intimate understanding of the importance of content and advertising, we’re excited to welcome her to the PulsePoint team.” PulsePoint is backed by Draper Fisher Jurvetson, Gotham Ventures, New Atlantic Ventures, and others.
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