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Bypass Waterfall Inefficiencies with Header Bidding; Average CPM Increases 147%

Business Wire

Business Wire
April 21, 2016

NEW YORK--(BUSINESS WIRE)--PulsePoint, a global programmatic advertising platform, today announced new header bidding solutions, publisher tools and enhanced analytics – designed to increase revenue and fill rates among digital publishers. The complete offering gives publishers a holistic approach to programmatic monetization.

PulsePoint supports publishers seeking to increase digital ad revenues in a highly competitive marketplace. Overall, PulsePoint has seen average CPMs increase 147% exchange wide.

Unlike the traditional waterfall, header bidding allows publishers to offer an ad impression to all demand partners simultaneously and before their server makes an ad call. This generates greater competition and demand, so that a publishers’ inventory is auctioned fairly and furthers their ability to deliver high quality content and value to audiences. The elimination of pass back tags also limits the technical complexity of the waterfall, to enhance the publisher’s overall ad-stack efficiency, with minimal implementation. Added reporting metrics collectively offer publishers total visibility into the bidding dynamics of each of their monetization platforms

Wrapper: A management framework to add multiple demand sources through a single piece of JavaScript code within the header of the page; provides access to enhanced analytics including performance of each domain source and track key stats like bid landscape.

Bidder: A direct integration into a publishers existing wrapper that allows PulsePoint to compete in real-time against the publisher’s current demand stack. Benefits include quality demand and significantly low latency.

BidderExpress: For publishers seeking the convenience of a header bidding solution without complexity of the wrapper framework. Quick and simple set up within the hour and requires no technical knowledge; convenient tools to set up ad servers.

“The Blogger Network focuses on maximizing revenue by leveraging the drastic advances being made in ad tech, while maintaining a focus on user experience and ad quality. PulsePoint understands our revenue optimization and ad-stack management goals, while working closely with us to address our individual business needs. Our support experience has been fantastic and we are excited to be long term partners with PulsePoint,” said Nathan Putnam, CEO of The Blogger Network.

“As the digital ecosystem evolves, publishers should change the way they approach programmatic monetization. Header bidding levels the playing field and PulsePoint has an implementation method to work with any publisher, based on their business needs,” said Darline Jean, COO of PulsePoint. “Our suite of solutions are designed to give publishers the tools they need – with transparency into full campaign performance, the ability to manage inventory using sophisticated data and real-time revenue management tools all in one easy-to-use dashboard.”

In addition, PulsePoint offers publishers a complete choice of integration options including private marketplaces, premium channels like native, in-app and video, and enhanced and unified analytics to manage and view real-time inventory and marketplace performance.

PulsePoint continues to set the ad tech innovation bar high by rolling out end-to-end solutions that make advertisements and their content matter. They ranked #4 on Pixalate’s Global Seller Trust Index based on inventory quality represented within the RTB (Real-Time Bidding) advertising ecosystem. PulsePoint has been profitable for the past 3 years and plans to continue profitability and growth into 2016. The company recently raised $30 million to put towards M&A activity to continue strengthening product offerings. In addition, PulsePoint was ranked in the top 500 of “America’s Fastest Growing Private Companies” on Inc. 5000 and ranked #84 on the “Fastest Growing Company in North America” on Deloitte’s 2015 Technology Fast 500™ in the last year.

For more information about header bidding, download PulsePoint’s eBook here.

PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), DFJ Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, CA and London, UK

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