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ABC Awards Online Brand Safety Verification to PulsePoint

PulsePoint

August 26, 2014

PulsePoint Continues to Demonstrate Its Commitment to Reducing the Risk of Ad Misplacement Online

London, UK (August 26, 2014) – PulsePoint, a next generation advertising technology platform, has today been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. The aim of the Good Practice Principles is to inject greater transparency into the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

PulsePoint’s global programmatic platform automates real-time buying & selling decisions at unprecedented scale. Their proprietary contextualisation technology and data insights activate smarter targeting, distribution and optimisation strategies; empowering brands to effectively reach their desired audience and publishers to better monetise their inventory. PulsePoint places a high importance on providing value to both the demand and supply sides of the digital ecosystem, and has been working closely with ABC, the IAB and JICWEBS to promote its brand safety and impression quality policy to minimise the risk of ad misplacement for all of its demand side partners.

Gareth Shaw, EU Commercial Director at PulsePoint comments: "PulsePoint is committed to helping drive industry-wide guidelines and adoption forward to reduce the risk of ads being served next to inappropriate or illegal content online. It is this ethos that made becoming a key signatory of the Digital Trading Standards Group (DTSG) a no brainer for us. Brand safety is a far-reaching issue that affects all industry players, but working together to share best practices and to educate one another on guidelines, initiatives and procedures will help better protect brands online. We are excited and honoured to be working with ABC, the IAB and JICWEBS to help make this happen."

As a JICWEBS approved Verification Provider, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s Verification Service please go to: www.abc.org.uk/dtsg.

Jerry Wright, ABC Chief Executive, said: “We are delighted to have verified PulsePoint to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.” 

About PulsePoint™ PulsePoint™ is a next-gen programmatic advertising technology platform that fuses the science of programmatic targeting, distribution and optimization with the art of content marketing. Our platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights.

Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco and London.

See more at www.pulsepoint.com

About ABC

ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’. ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:

• To bring the industry together to agree standards that define media measurement and determine best practice.

• To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.

ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.

ABC was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC CEO, Jerry Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.

For further information please visit www.abc.org.uk or contact David Cohen or Isabel Napier-Wilson at Eulogy! on: +44 (0) 203 077 2000 or email: abc@eulogy.co.uk

About JICWEBS

JICWEBS (www.jicwebs.org) is the Joint Industry Committee for Web Standards. This industry‐owned organisation meets 4 times a year to ensure independent development and ownership of standards for underpinning online ad trading. This provides credibility, comparability and transparency, which is particularly important for advertisers who then have a universally recognised set of principles to work with. ABC audits digital media and systems to these industry‐agreed standards and verifies that the principles have been applied.

Representatives on JICWEBS encompass all areas of the digital industry including advertisers, agencies, media owners and technology providers from the following trade bodies: IPA, IPA digital, ISBA, AOP, IAB, NS, NPA.

Many of the JICWEBS standard definitions have been adopted by all IFABC (International Federation of Audit Bureaux of Circulations, www.ifabc.org) members. The IFABC World Wide Web Standards Group reviews these global metrics every year to make sure they remain relevant to the people spending money on online advertising

For more information please visit: www.jicwebs.org

About the Digital Trading Standards Group (DTSG)

The DTSG comprises representatives from the following sectors of the digital display trading ecosystem: advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs), advertising networks, sales houses, advertising exchanges, supply side platforms (SSPs) and publishers.

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