Research

Healthcare Advertising Perceptions: Consumer Survey

How consumers feel about targeted health ads: Top 10 findings

Marketing is evolving to meet more sophisticated consumer needs via more sophisticated technology. Nowhere is this more important than the healthcare vertical, where getting a consumer the right information can actually be life-changing. New data indicates that consumers want targeted health ads -  presenting an opportunity for digital publishers and advertisers.

Health is personal. Healthcare advertising should be too.

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