PulsePoint and GDPR:

What Advertisers and Publishers Need to Know

What PulsePoint Is Doing to Comply with THE GDPR

The General Data Protection Regulation (“GDPR”) is new EU privacy legislation that takes effect on May 25, 2018. The GDPR has a global effect and applies to all organizations that process personal data of EU/EEA residents, no matter where the organization may be located. In very simple terms, the GDPR provides users with a higher standard of consent, visibility and control on how their personal data is used and shared – this includes how data is used for interest based ad targeting.

What is PulsePoint Doing to be GDPR-Ready?

At PulsePoint, data privacy is amongst our highest priorities and we are working hard to prepare for the GDPR.

Here are some things that we have done, will be doing, and things that may apply to you (as a publisher or advertiser), to be GDPR ready:

PulsePoint continues to implement and update our processes and policies as required to comply with GDPR. We are also committed to supporting our partners in their own GDPR compliance initiatives.

Disclaimer: The information on this webpage is for general information only and does not constitute legal advice. Please consult your own legal professionals if you seek advice on specific interpretations and requirements of the GDPR.