In order to meet the demand for more efficient advertising at scale, publishers are implementing new tactics to enhance their programmatic performance. But with these shiny new features and tools comes added complexity around managing inventory, updating trafficking procedures and maximizing impression value- at a time when competition for advertiser budgets has reached an all-time high.
What are the implications of these new processes and procedures when met with existing sell-side infrastructures? How can publishers avoid falling behind when it comes to programmatic investment?
- Managing the balancing act between programmatic and guaranteed inventory
- The top 3 ways header bidding levels the playing field for online publishers
- How to implement a digital monetization strategy for maximum revenue growth
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