Downloads & RESOURCES


Publisher Underground

Your Audience. Your Rules

Publishers have lost control—ceded it to buy-side bullies and platforms that have slashed audience income to pennies. But necessity inspires innovation, and publishers are fighting back. Join us for an hour of old-school underground radio as we talk to Paul Bannister, EVP at Cafe Media, and learn how publishers and buyers can achieve greater results  by working together.

We’ll get into:

  • Emerging tech like header bidding and PMPs that are leveling the playing field
  • How publishers should better package their inventory to command the bid
  • How publishers are training their sales teams and partners alike to generate higher CPMs and higher quality impressions

A Q&A with Matt Wheatland, US Director of Programmatic at, will follow the conversation. 

Tune in to take back control of your audience and drive more revenue for your business.

Your Content Awaits.

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Chris Muellenbach
Director of Product, PulsePoint

Chris is the head of product for PulsePoint, overseeing display, mobile, video and native lines of business. Chris previously managed programmatic product and yield for Condé Nast’s 21 brands including Wired, Vogue, GQ and The New Yorker. Chris also held significant positions at OpenX, The Washington Post and ESPN.


Paul Bannister
EVP, CafeMedia

Paul is the head of sales at CafeMedia, running both direct and programmatic sales. He has over 20 years of experience in digital media and has worked in all aspects of the industry including technology, marketing, editorial, product development and now sales. CafeMedia is among the leading premium publishers that is “leaning in” to programmatic sales, header bidding and private marketplaces.


Matt Wheatland
US Director of Programmatic,

Matt is the US Director of Programmatic at and leads their programmatic operations across the US market. is the world’s largest English language newspaper site reaching 250MM global uniques and generating billions of monthly ad opportunities. With 24 hour coverage of breaking news and showbiz gossip, publishes 1000 articles a day, posts 10,000 photos a day and boasts an average time on site of 11 minutes.

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