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Panel

NYC Adtech meetup

Header Bidding Panel

The rise of header bidding solutions has piqued the interest of many digital buyers and sellers alike, but what are the true implications of this technology, and how will it play out in an evolving Adtech ecosystem?

We’ll get into:

During this discussion, a panel of industry experts talk about what’s fueling the growth of header bidding solutions, how some vendors are standing out, how some publishers are benefiting from its adoption, and the subject in the back of everyone’s mind: dynamic allocation.

Moderated by: Sarah Sluis, Senior Editor at AdExchanger

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Speakers

Chris Muellenbach
Director of Product, PulsePoint
Tom Herman
CEO, DashBid
Julian Baring
GM of North America at Adform
Tim Wolfe
VP, Ad Operations at Gannett
Christopher Reid
CEO, Sortable

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