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Gareth answers the following questions at Inside Out, the AOP Digital Publishing Convention:

-Do you think 2016 was ‘the year’ for header bidding? Why? Do you think the industry has harnessed the full potential of header bidding and what will 2017 bring?

-Native ad revenue continues to grow and the term ‘native’ has moved from buzzword to must-have. But who is doing it well and what do you think needs to be done better to build trust between publishers and readers?

-What do you think are the main challenges facing digital publishers today and what do we need to be most concerned about?

-Have you seen any new trends in the last 12 months and do you have any predictions for the year ahead?

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